Building Maphosa & Associates Website + Online Presence

The Challenge

Maphosa & Associates was setup to provide affordable legal services for the people of the Eastern Cape. However, faced with an ever expanding digital world Maphosa & Associates looked to update their website to convert more leads and grow their digital presence to better serve the community.

Approach

I set out to analyze the major pain points on their existing site and what changes could be made to improve the overall user experience. Better user experiences lead to more conversions in this case the goal was to get leads to book an appointment.

After analyzing my research I determined the information hierachy, sitemap and then created high fidelity mockups to test the effectiveness of the design. Once the new designs were validated the site went live.

Deliverables

The result was a clean minimal website that is easy to navigate with a high conversion rate. Clients can now easily see the services offered before making a booking. Along with a new site we delivered a clean new brand identity that reflects the firm's standing in the industry.

Results

The new site had an increased conversion rate and a reduced bounce rate thus hitting the targets set out at the start of the project.

"Fantastic, I am totally blown away with the designs."

Faith Maphosa, Senior Partner at Maphosa & Associates