Beauty Originz A Bold New Brand

The Challenge

When we partnered with Beauty Originz, their aim was simple: re-align the brand as the go to online store for beauty and cosmetics products amongst a crowded industry.

Approach

We set in motion a transformation of the company identity from the logo and color scheme to the marketing materials. With the focus being on clearer and more captivating ad design Beauty Originz was able to greatly improve the customer experience which is at the core of their values.

Deliverables

When Beauty Originz originally started out, they identified a great problem to solve: customers couldn’t find quality and affordable cosmetics for their skin tone. Beauty Originz provided them with the best products, a simple order process and great service. But with more competitors entering the market Beauty Originz needed to establish itself as the industry lead in order to remain successful.

Through extensive research we found that customers new to purchasing cosmetics online required more product information and tutorials before feeling comfortable enough to make a purchase. As a result, I developed a new brand identity and we shifted the marketing efforts towards providing more comprehensive details on the products and how to use them all while keeping the consistent design language developed to further strengthen the trust in company and its products.

Deliverables for this projects included a new logo brand identity and multiple pieces of marketing material from digital ads to infographics and Instagram carousel style tutorials.

Results

With the new design language, the conversion rate on ads increased significantly and through branded tutorial style posts Beauty Originz saw greater customer engagement on its post which led to more sales.

What we learned

Working with a digital first business like Beauty Originz taught me that consistency in both design and customer service can separate a company from its competition and is key to continued growth within an industry.

"Great work and amazing team I will definately be working with Byte-era on our next project. We hit all our targets and are still growing."

Thembelihle Grace Tshuma, CEO of Beauty Originz