An Educational Consultant With An Edge

The Challenge

Alafea Institute was founded to empower amazing educators seeking to re-define their teaching via professional and personal development. we partnered with them to build their brand identity that would convey their expertice within their industry.

Approach

We started with analyzing the client’s vision of a new symbol. As they wanted the new symbol to exudes heritage and expertice, a new brand sign was expected to be more traditional and simple with some abstract elements. In addition, the client asked to utilize an orange and brown color palette.

With this simpler logo and color scheme I then built out the brand identity a specified the guidelines for the use of the new logo and the overall aesthetic.

Deliverables

The final logo was completed in flat minimalistic style. The shield symbol resembles a family crest as well as crests of other educational institutions like Harvard and Yale thus giving off a sense of expertices and heritage. This design managed to combine both the vision of the client and the values of the company through simple shapes.

Results

The result was a strong brand that exudes class and heritage which reassures potential customers that Alafea Institute can empower them.

"Wow what great service, I love it! This is exactly what our business has been lacking. "

Alafea Tomlinson, CEO of Alafea Institute